Since 1865
REDA's history dates back to 1865, closely connected to the Botto Poala family. Since 1919, they have been producing exceptional Merino wool textiles driven by sustainable innovation, a passion for excellence, and a deep-rooted Made in Italy tradition. The company's enduring passion has been passed down through generations, overcoming challenges and embracing an innovative yet respectful approach. Founded by Carlo Reda in Valle Mosso, Italy, the historic wool mill was later acquired by the Botto Poala brothers in 1919, paving the way for Reda's establishment as a renowned textile institution. Today, CEO Ercole Botto Poala, along with cousins Francesco, Fabrizio, and Guglielmo, drives growth through continuous innovation while honoring tradition.
